#LINENREMAINS
An exploration of linen as an alternative to denim for use in workwear, involving screen-printing, creative direction, styling, photography and editing.
The #linenremains slogan is used to highlight to importance of linen production the EU economy but also to target the 75% of young voters who voted to remain in the EU and clearly feel an allegiance to the union - consequently they are much more inclined to buy products which are produced in and support the EU.